17.09.2018 - Reading 1. Four Key Concepts

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After having read this article, I definitely understand what the BATNA is. During a negotiation, if someone wants to succeed and achieve his/her goals, he or she really needs to have a strong BATNA. Being prepared thanks to a good BATNA allows both parts of a negotiation to be efficient and satisfied by what they were able to get. Without a BATNA, you are not prepared to face possible issues that can surface, and so, you can feel very weak and uncomfortable in front of your opponent. 

As it is explained in the text, giving a monetary value to elements that could affect your BATNA is a good idea, thanks to that you can reckon a budget for the negotiation. So, because you are prepared, you can evaluate your options, lead the negotiation, act accordingly and take the best decision possible. 

Moreover, the strategy of trying to learn more about your opponent's BATNA is very interesting because it can help you to find some ways to weaken him/her, but it is quite hard too. Indeed, it is only based on suppositions because you can't really identify the other side's BATNA, especially nowadays, as informations are protected and hard to collect. Sometimes, you have to adopt a new strategy and find new options during the negotiation. 

Finally, I think that the BATNA is your best option to get what you want when you negotiate with someone, you have to be ready to any situation and think about every option, every solution for each possible issue. 

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